The rebranding is the third name for the off-Strip location, which was originally opened as the Continental. Parts of the old signage, including the Terrible’s cowboy, will be donated to the Neon Museum. “The timing was right for us to make this change.” “We knew they were going to get back into gaming and would want to use the Terrible’s name,” Affinity CEO David Ross said. In 2011, Affinity sold a portion of its Nevada route operations covering the Terrible’s convenience stores and a Searchlight casino to Jett Gaming, a gaming business formed by the Herbst family. The relaunch of the property as Silver Sevens will include a new website and other marketing efforts that will begin on July 7.Īffinity Gaming, which owns a dozen casinos in Nevada, Colorado, Iowa and Missouri, was created following the bankruptcy reorganization of Herbst Gaming in December 2010.Īffinity licensed the name Terrible’s from the Herbst family, which also operates the Terrible’s fuel stations and convenience stores. A new hospitality suite and a new players club and welcome center combination were added.
Hotel rooms received new furniture and bathroom fixtures. He said the changes, including a reconfiguration or the gaming pit, new carpeting and a center bar near the William Hill-operated race and sports book, were part of preparing for the new name.
Nolan oversaw a $7 million renovation of the property’s 60,000 square-foot casino and 327 rooms that was completed in December. “The process started a few months ago and we had a lot of ideas. “We wanted something that brings back the classic vintage Las Vegas experience,” Nolan said. General Manager David Nolan and the new name reflects Nevada (silver) and gambling (lucky No. The new name and signage should be installed by late June in time for July 7 unveiling. The Terrible’s marquee and signage - including the large Terrible’s cowboy logo - will be removed by the end of the week. Logo for the Silver Sevens Hotel & CasinoĪffinity Gaming will begin the process next week of renovating the company’s off-Strip Terrible’s Casino at the corner of Paradise and East Flamingo roads to a new name - Silver Sevens Hotel & Casino.
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